Before joining Everlane, I had committed myself to a list of objectives I sought to explore and complete during my summer internship. I felt that these were important to my personal and professional development.
The work being done at Everlane was particularly of interest. I was personally invested in learning more about the fashion industry and also believe strongly in their ethical and moral approach to business practices and factory conditions.
On the Growth Team, I ran several A/B tests, familiarizing myself with a modern workflow for data-informed growth engineering. I worked closely with our engineers, data scientists and designers to routinely postulate new hypotheses, implement tests upon these hyptheses, and generate learnings based on the stastical and heuristic results. My work was focused on smoothing the sign up process. I implemented several versions of sign-up modals that would nudge shoppers to sign up for an account in integrated and non-intrusive ways.
The most interesting challenge posed by the work of a growth engineer is balancing the business metrics and goals with the ethical and aesthetic needs for a smooth user experience. I gained significant insight into how to grapple this challenge in my discussions with our designers.
In addition, I was happy to perform in-person user research by interviewing our shoppers in our brick-and-mortar location nearby the office. The insight from a customer's eyes proved immensely useful in generating new hypotheses.
On the Logistics Team, I helped out in building our Merchandise Assortment Tool, used by Everlane's fashion designers, planners, and merchandisers to organize assortments in future season and plan finances. I dove deep into React, tackling interesting challenges in a data-heavy tool that would be used simultaneosly by dozens of users. Flexibility, data integrity, and runtime efficiency were paramount, and together with my mentors we made significant progress.
This project involved multiple conversations with people all across our company, since as an internal tool, the stakeholders are our very own colleagues. I found myself fascinated by the myriad hats the people all across the office put on in their day-to-day jobs that I was so unfamiliar with. Shadowing the designer and project manager as they balanced the wants and needs of the stakeholders with the technical ability and constraints of the engineering team was particularly insightful.
I was very happy with my time at Everlane. The culture was a refreshingly good fit for me, and I found myself fast friends with not only the engineers, but employees all over the office. I confirmed many things I knew about my working style, and discovered many new things about myself as well.